Our Story

Roots on Both Sides

Freedom to build something that lasts isn't a new idea in our family —
it's just one we almost lost.

The Lotito family in their general store in Pocahontas, Virginia — Tony Lotito Sr. is the young man on the right with the square jaw

They Came With Nothing and Built Something

My great-grandparents arrived from Italy and settled in Pocahontas, Virginia — a coal-mining town in the mountains of West Virginia's border country. My great-grandfather worked the mines, ran a blacksmith shop, and owned the general store you see in these photos. Thirteen family members lived in a three-bedroom, one-bathroom house.

My grandfather Tony Lotito Sr. is the young man on the right — square jaw, big arms. He grew up in that store and on those streets, and went on to become a Hall of Fame football player at Emory & Henry College and a respected recreation director in Bluefield. That's what one generation of hard work looked like.

Interior of the Lotito general store in Pocahontas, Virginia — early 1900s

Shelves Full, House Full

This is the inside of that store — shelves stacked floor to ceiling, a potbelly stove in the corner, a family behind the counter making it work. There was no playbook for what they were doing. They just showed up every day and built something from scratch in a new country.

That spirit didn't leave the family. It just changed form.

Tony Lotito Sr., front row center, with the 1928 Emory & Henry College football team — Virginia State Champions

Where the Football Started

That's my grandfather, Tony Lotito Sr., front row center — the storekeeper's son from Pocahontas who made the team at Emory & Henry College. The 1928 squad went 10–0 with eight shutouts and was crowned Virginia State Champions.

He'd go on to the college's Hall of Fame, and to spend his life coaching the game. Every football in this story traces back to this bench.

Tony Lotito Sr.'s brothers in World War II military uniforms — all five served

Five Brothers Who Answered the Call

When the war came, the Lotito brothers went. All five of them. My grandfather Tony Sr. was too old to serve — otherwise he would have been in that photo too. This was a family that didn't look for a way out of hard things.

They came home. Not everyone did. That's something you carry.

John Marcellus Studebaker in his World War II Army uniform — a photo sent home to his wife with the inscription 'Here's a smile for you to my Darling, all my love forever, John'

He Came Home

That's my grandfather on my mother's side — John Marcellus "Jack" Studebaker. He served in the Army Air Forces during World War II, commanding a unit as the Commanding Officer of the Ninth Air Force Service Command Unit in Germany. His unit received the Meritorious Service Unit Plaque, and he earned two Bronze Campaign Stars.

On the back of this photo, in his own handwriting, he wrote: "Here's a smile for you to my Darling, all my love forever, John." He sent it home to my grandmother while he was away.

He made it back. He came home, and he and my grandmother spent the last years of their lives together in that farmhouse in Mauldin, South Carolina — the same one my great-grandmother had passed down to her. Not every man who left came home. My grandfather did — and because he did, the rest of this story was possible.

Tony Lotito Sr. handing a football to young Tony Lotito Jr.

A Family Built on Two Things: Faith and Football

My grandfather arrived at Ellis Island as a boy with little more than a sign around his neck pointing him toward Pocahontas, Virginia. Tony Lotito Sr. grew up in that coal-mining town and became a standout player and Hall of Fame inductee at Emory & Henry College, later building a career as a respected football coach.

This photo is the next generation — my grandfather handing my father, Tony Jr., his first football. My dad went on to play at West Virginia University, coached at one point by Bobby Bowden. Three generations, one love of the game.

Tony Lotito Jr. in uniform carrying a football at West Virginia University's Mountaineer Field

He Carried It Forward

That's my father in his playing days at West Virginia University. The football my grandfather handed him in the backyard didn't stay in the backyard.

That's how legacy works in our family. Somebody hands you something, and you're expected to carry it further than they could.

Marty as a boy with his father Tony Lotito Jr. and grandfather Tony Lotito Sr. outside Bowen Field in Bluefield, West Virginia

Three Generations at Bowen Field

That's me as a kid with my father and my grandfather outside Bowen Field, the old minor league ballpark in Bluefield where the Bluefield Orioles played.

Today the park around that field carries our family's name. The city named it Lotito Park after my grandfather. He spent his years giving to that town — and the town remembered.

Newspaper clipping: Marty Lotito (28) heading for the end zone at Mitchell Stadium in Bluefield — Richlands News-Press, photo by Tommy Horn

My Turn to Carry It

That's me, number 28, heading for the end zone at Mitchell Stadium — the same ground where my grandfather coached and my father played his own high school ball.

And Mitchell Stadium sits outside Lotito Park. Three generations of football on one piece of ground, and the park right beside it carries our name. That's the question behind everything we're building: what are you going to pass down with what you've been given?

Marty and his father Tony Lotito Jr. burning leaves at the family farm

Working the Land Together

That's me and my dad working the land — when I was a kid at my grandmother's farmhouse, clearing brush, raking leaves, burning the pile down at the end of the day. It's the kind of work that ties you to a place, and makes you appreciate what you have.

That's the legacy that matters most: not the address, but showing up for the land and for each other.

Marty and his sister at their grandparents' farmhouse in Mauldin, South Carolina

Summers on My Mother's Side

My grandparents lived in a farmhouse in Mauldin, South Carolina for generations — my great-grandmother's home, passed down to my grandmother. Cattle still grazed the land into my own childhood.

I spent summers there with my sister and our cousins, never imagining it would someday be gone.

Marty with his mother, sister, and brother-in-law on the farmhouse porch the last day before it was sold

The Last Day

In 2001, the farmhouse and the land around it were sold and developed into townhomes. My mom didn't want to let it go. This photo — me, my mom who passed away in 2018, my sister, and her late husband — was taken on the porch the very last day we were there, as we packed up old antiques and memories.

It's one of the most important pictures in our family. You can still see it in my mom's face.

Marty and his future wife Danielle riding horses in Boone, North Carolina, where they met at Appalachian State

Where the Next Chapter Started

I met my wife Danielle at Appalachian State, in the mountains of Boone, North Carolina. We didn't know it yet, but the same faith, family, and freedom mentality that shaped both of us growing up would eventually become American Homesteads.

The old garden at the Lotito family home in Richlands, Virginia — the childhood swingset by the house, the old tiller, and the mountains of Tazewell County behind

The Mountains I Grew Up In

I grew up in Richlands, Virginia — Tazewell County, in the mountains of Southwest Virginia. That's the view from our back yard garden. The mountains were everywhere you looked.

Just over the ridge sits Burke's Garden, the highest valley in Virginia. The story goes that George Vanderbilt wanted to build the Biltmore there, but the farm families wouldn't sell him the land. That's the kind of place that raised me — people who knew what they had.

Lakyn and London Lotito playing on the same swingset their father grew up with, at the family home in Richlands, Virginia, 2018

The Same Swingset

This picture was taken in 2018 at the house I grew up in, when I headed back home after I had found out my mom had passed away. My daughters climbed on the same swingset I played on as a kid — the old garden ground right behind them.

That's what this whole thing is for. To remember the past and work hard to help the next generation have something worth standing on.

Marty, Danielle, Lakyn, and London Lotito at a Friday night football game in Franklin, Tennessee

Marty Business Development·Danielle Customer ServiceLakyn Brand Ambassador·London Digital Content Creator

Still Under Friday Night Lights

That's us — Danielle and me with Lakyn and London at a Friday night football game in Franklin, Tennessee, where both girls cheer. My wife and I have now been married for over 20 years. Nearly a hundred years after my grandfather sat on that Emory & Henry bench, this family is still at the stadium.

And the four of us are building American Homesteads together. It's the same thing every generation before us did — take what you've been given, work hard to make it better, and pass it forward.

Why We're Building This

Two men nearly didn't make it. My grandfather Tony on my dad's side survived the journey from Italy through Ellis Island to America, one that took others. My grandfather on my mom's side, John, came home from a war that didn't bring everyone back. Neither was guaranteed, and we don't take it lightly. That's why we're building this — to pass something real to the next generation, and to help families get strong enough to stand on their own, with something left over to help other families too.

Marty Lotito

Founder, American Homesteads

I've been through some really hard seasons in my life, and I take nothing for granted.

My hope is to encourage other families to stick together through difficult times, and to try your best to make what you have better, to pass down to the next generation.

To remind others that you're not alone, and to get back to our roots to be more self-sufficient — to not only help your own family, but those around you.

The best is yet to come…

Jeremiah 29:11

That was our story.

Now let's hear yours.

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